Turība University, officially known as Biznesa augstskola Turība, is the largest private higher education institution in the Baltic States, situated in Riga, Latvia. Established in 1993, it has become a prominent centre for business, tourism, and law education in the region. The university's motto, Non scholae, sed vitae discimus reflects its commitment to practical, real-world learning. Turiba University has received recognition of employers and ranked in the top position of the most recognized universities. 99.61% of graduates are employed – it is the highest employment rate among Latvian universities, furthermore, more than 80% university students is working during their studies.