Overview

The bachelor program in Business Administration with concentration in Marketing and Digital Media aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing and Digital Media. It also aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered and the interdisciplinary character of the program as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.

Programme Structure

Objectives of the program are to:

1. Present and explain main theoretical concepts in key areas of business.
2. Demonstrate how to apply the above knowledge in the solution of business problems.
3. Provide tools for and experience in working in multicultural teams.
4. Train students in leading ethically and in a sustainable manner in an environment of constant social, economic and technological change.
5. Offer tools for and practice in analyzing business related information.
6. Enhance critical thinking for the purpose of improving strategic decision-making.
7. Develop students’ writing skills in relation to business.
8. Cultivate students’ presentation skills.

The concentration in Marketing and Digital Media aims to provide specialization in the area of Marketing and Digital Media. The concentration’s main objectives are the following:

1. Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
2. Develop an understanding of the importance of integrating the various marketing communication tools.
3. Discuss the changes, trends and challenges in the area of marketing.
4. Plan, implement and evaluate an integrated marketing communications program.
5. Provide expertise in social media communications strategy and development.
6. Explore the use of digital media in increasing marketing effectiveness.

Academic requirements

Here is grading score requirements for this programme.

GPA

3.0/5

English requirements

IELTS

6.0

TOEFL

80

Scholarships Information

Visa information

Student Visas for Cyprus

Are you from Bangladesh? You’ll likely need a student visa to study in Cyprus.

No worries, we’re here to help you get ready! Here’s what you need to know and do:

• Check if you need a student visa

  • As a Bangladeshi planning full-time study in Cyprus, you generally need a student visa.

• Visit the official Cyprus Ministry of Interior website

  • Find the latest, most reliable info on visa procedures, requirements, fees, and timelines.

  • Bookmark and review it carefully.

• Watch the deadlines

  • Visa processing can take several weeks.

  • Cyprus universities have fixed intake periods—missing deadlines may delay your enrollment.

  • Start your application early.

• Prepare your paperwork
  You’ll likely need:

  • Valid passport

  • Letter of acceptance or Confirmation of Enrollment from a Cypriot institution

  • Completed visa application form (online or at embassy)

  • Proof of financial support for tuition and living costs

  • Health insurance valid in Cyprus

  • Academic transcripts and certificates

  • Proof of English proficiency (IELTS, TOEFL, or equivalent)

  • Medical certificate and police clearance (if requested)

• Show proof of finances

  • Demonstrate you can cover tuition fees, accommodation, living expenses, and travel costs.

  • Prepare recent bank statements or financial sponsorship documents.

• Improve your English skills

  • Even if you already have test scores, keep practicing for better communication and study success.

Getting your Cyprus student visa may feel like a lot — but it’s a vital step toward an amazing international study experience.

Good luck!

Work Permit

Find out all you need to know about work permit regulations for studying part-time (during studies) and full-time (after studies) in Cyprus.

Work while studying in Cyprus
If you’re an international student in Cyprus, you may need a separate work permit to combine studying with working in Cyprus.